This is a recording of the session that took place on Tuesday 27 October.
Competition will be fraught as lockdowns send even more customers online. So, recreating some of that in-store magic, online, and offering unbeatable CX will be critical.
But what does that look like? And what do customers really want this Christmas?
An expert panel including Pets at Home director of private brands and innovation Claire Gavin, former Boden marketing director David Lockwood and Epsilon-Conversant senior director for client development Michelle Preusch discusses:
- How shopper spend will differ from last year – how much, on what, through which platform and why
- Why it’s so important to innovate and replicate the in-store feeling online
- How to cut through the noise, make quick wins and use data and insight for highly relevant messaging across all of your channels