Over half of UK online shoppers want retailers to be upping their sustainability credentials, according to new research by Retail Week.

But what they don’t want is to pay extra for it.

Just 8% would pay more for zero-emissions deliveries, for example, even though 37% think they’re an important part of retailers’ strategies.

So how can retailers balance the books when it comes to going green? And what sustainability strategies are most likely to boost consumer spend over the next year?

Download your free copy of Shopper unlocked: Inside the minds of 1,000 consumers to explore the data behind consumers’ decision making, and the power retailers do, and don’t, have to change shoppers minds.

Inside the report we reveal:

• The winning sustainability strategies adopted by Ikea, WHSmith and Decathlon
• What makes shoppers click on socials, and what are the pitfalls
• Why baskets are abandoned in 2024, and how you can avoid it