Christmas in July - Preparing for a festive season like none other

This golden quarter will be a festive season like no other. With pent-up consumer demand and widespread post-pandemic positivity, Christmas 2021 has the potential to be a second consecutive unprecedented peak trading period.

However, with increased demand comes the pressure of managing inventory, marketing and operations – not to mention navigating international supply chains as the first Christmas post-Brexit.

But you don’t need to have a nightmare before Christmas.

Retail Week brought together an expert retail panel, in partnership with PwC, to understand how to plan for a successful Christmas 2021 and give you a handle on the big new consumer trends with leading retailers Hobbycraft customer director Katherine Paterson, Co-op Food South West regional manager Catherine Chattwood, and PwC leader of industry for consumer markets Lisa Hooker