The new laws of loyalty: Data-driven strategies to win customers and drive experience

This is a recording of the virtual event - please register to watch the event on demand.

Customer loyalty has always been hard to win, but this Christmas it will be crucial.

After a difficult 2020, it is all to play for. Retailers simply cannot afford to lose customers to their rivals during the most lucrative time of the year.
What do customers want this Christmas? What should loyalty look like today? And how can retailers create the right programme to win spend and drive customer retention?

In partnership with Epsilon-Conversant, Retail Week is hosting this expert panel including Cotton Traders chief marketing officer Shona Jameson, Aequip co-founder and investor and former Figleaves CEO Miriam Lahage, and Epsilon-Conversant SVP of technology for international Joseph Taylor, to discuss:

• Essential ingredients for a successful loyalty programme
• The data you need and that consumers are willing to give
• Why loyalty will be critical in 2021
• Exclusive research on what 1,000 UK consumers want