Identifying tomorrow’s shopper

Psychology of the new consumer, developing a data mindset and winning with fandoms

00:00-05:32
Welcome from Chris Sanderson, Co-Founder of strategic foresight consultancy The Future Laboratory

05:32-46:13
How they’ll spend it: Understanding the psychology of the new breed of consumer
with
Will Trump, award-winning Consumer Psychologist at iptiQ by Swiss Re
Roger De’Ath, Head of Ecommerce, TrueLayer
Simon Breckon, Global Brand Director for ellesse and Kickers, Pentland Brands
Grace Bowden, Head of Content, Retail Week

46:13-1:13:32
Developing a data mindset: How to use consumer intelligence to your greatest advantage
with
Simon Brennan, Retail Industry Specialist, Engage Hub
Hayley Ward, Head of CX, Digital and Data, Marks & Spencer

1:13:32-1:51:42
Conquering customer loyalty: Why fandoms matter
with
Dan Burdett, Chief Consumer and Growth Officer, Pret a Manger
Finn Lagun, Co-founder and CMO, Pasta Evangelists
Paul Jackson, Solution Director, Rackspace
Rosie Shepard, Reporter, Retail Week